Talent Branding Initiative

"Live Better. Live Wells." is Wells County's new brand to attract and target talent to live and work in Wells County. 

Unveiled by Wells County Economic Development, following a process guided by community input and focus groups, Live Better. Live Wells. is designed for businesses in Wells County to utilize for their talent recruitement efforts.

Several items are available to businesses including a logo with tagline and a video. Additional assets will be available soon.

Download the following assets:

Additional Regional Resources for Employers

Employers can download the following resources to bolster talent recruitment efforts:

• Northeast Indiana Regional Partnership Talent Attraction Website
• Northeast Indiana Regional Partnership Brand Guide (key messages and website, logo and color standards)
• Make It Your Own Store
• Pocket Guide for Employers
• Fort Wayne Magazine's City Guide and Make It Your Own Special Section
• Make It Your Own Logo
• Make It Your Own Promotional Video
• #NEIpride Social Media Mosaic
• Lookbook Vol. 1 and Lookbook Vol. 2
• Blogs

Regional businesses are encouraged to use the brand tagline, logo and marketing messages to recruit talent nationally while advertising for open positions on job boards, career pages on business websites and other recruitment forums.